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Welcome to the CARRERA club!

The story of CARRERA starts in the 80’ in Germany as a lifestyle

across two product categories: personal care and home appliances.

CARRERA engineers and designers were inspired by the legendary

Carrera Panamericana, the longest and the most challenging race in

the 50’. Only the racers who were ready to go beyond the limitations

of their own bodies and materials stood a chance of winning.

Today, that same philosophy drives CARRERA to develop unique

and powerful products.

Each product is made of hi-tech components and quality materials

outlining power, quality, innovative features and effective design.

This approach resonated with millions of people, boosting

CARRERA brand recognition in Europe up to 90 %. CARRERA

products have become an embodiment of German precision and

craftsmanship.

Today, CARRERA continues to invest into research and develop-

ment.

Each CARRERA product provides users with a sense of luxury,

comfort and efﬁcacy.

CARRERA is not just about tools. It is about a lifestyle.