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Welcome to the CARRERA club!

The story of CARRERA starts in the 80’ in Germany as a lifestyle across two

product categories: personal care and home appliances.

CARRERA engineers and designers were inspired by the legendary Carrera

Panamericana, the longest and the most challenging race in the 50’. Only the

racers who were ready to go beyond the limitations of their own bodies and

materials stood a chance of winning.

Today, that same philosophy drives CARRERA to develop unique and pow-

erful products.

Each product is made of hi-tech components and quality materials outlining

power, quality, innovative features and effective design.

This approach resonated with millions of people, boosting CARRERA brand

recognition in Europe up to 90 %. CARRERA products have become an em-

bodiment of German precision and craftsmanship.

Today, CARRERA continues to invest into research and development. Each

CARRERA product provides users with a sense of luxury, comfort and efficacy.

CARRERA is not just about tools. It is about a lifestyle.