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MAIA WEINSTOCK

FAN DESIGNER

Science editor and writer Maia Weinstock combined three of her

personal passions in designing the Women of NASA set for LEGO® Ideas:

space exploration, the history of women in science and engineering,

and LEGO building.

“I thought people might like to build their own display featuring miniﬁgs

of accomplished women in the STEM [Science, Technology, Engineering

and Mathematics] professions. For the vignettes, I wanted

to contextualize each person in terms of her contribution to NASA

history.”

“I was absolutely elated when the project reached 10,000 supporters!

The set clearly touched and inspired many, as it reached 10,000

supporters in just 15 days. The night on which it appeared we’d reach

10K, I stayed up until 4:30 or 5 in the morning so that I could watch

the 10,000th vote come in. I didn’t get much sleep that day, but it

was thrilling!”

“It is incredibly rare for a company — much less a global powerhouse like

LEGO — to crowdsource ideas from fans/customers/potential customers.

I give LEGO Ideas a ton of credit for pushing the envelope

in terms of giving the public a say in what ultimately becomes available.

I also value LEGO Ideas for simply being a platform where nontraditional

set ideas can be seen and appreciated for what they are.”