Shure SH55 Series II Руководство по эксплуатации онлайн [10/48] 776214

THE STATUS OF AN ICON

hat is so special about the 55 Unidyne Series Microphones, and why do they remain

so popular? “Part of the answer lies in that they have become cultural icons,” answers

Shure Associate Tim Vear. “Technically speaking, they also had the luck of falling into a design

category that proved to be the one that won out over everything else. Driven by the popularity of

the Unidyne Series, carbon and crystal microphones gradually fell by the wayside, but dynamic

microphones live on.”

A keeper of Corporate folklore, Vear is an expert on 55 Unidyne Series facts, philosophy, and

trivia. “With the exception of some reissues of old Neumann condenser microphones, I don’t

think there is any other microphone currently in production that goes back as far as the 55,”

he states. “The reality of having been around for generations has helped make these products

iconic, both internally at Shure and to the rest of the world. If you look around our ofces,

you’ll nd 55 Series pins, engravings, posters, etched paperweights, and bookends. The image

has even served as a watermark on invoices. When people in our industry see a 55 Series

Microphone, they can’t help but think of Shure. Conversely, when someone outside the industry

sees one, it serves as a visual cue that can help transport them to a different era. Something I

refer to as a ‘coolness quotient’ also adds to the iconic status of the 55 Series. Viewed from a

design perspective, they exude all of the coolness of a ‘57 T-bird, Stratocaster guitar, or a James

Dean movie. They are, however, much more than a symbol. They are real microphones that

adhere to the Shure tradition of excellence in performance and quality.”

Promotional and commemorative Unidyne items