Shure SH55 Series II Руководство по эксплуатации онлайн [8/48] 776214

THE MICROPHONE THAT NEEDS NO NAME

n instant success, the original Unidyne set a new standard of high quality audio combined

with discrimination against unwanted sounds. True to Bauer’s design, the directional

response was more predictable and better behaved than its predecessors, so it offered a new

ability to control feedback and reduce ambient noise pickup. In addition, its size was small

compared to competitive offerings, making it popular with singers, entertainers, and public

speakers.

During the years between 1939

and 1946, the Unidyne changed

very little. Variations of the

original design included the

1940 introduction of a separate

broadcast version (Model 555),

which had an improved vibrational

isolation mount. A radio station

call letter plate that t on the

top of the microphone was sold

separately as an accessory.

By 1947, the broadcast version

had become Model 556, and the

three 55 models with different

impedances were replaced with

one single model, equipped with

a multi-impedance selector switch

located under the case at the

rear. Changes were in the ofng

at the end of the decade; however,

as Shure prepared to deliver yet

another breakthrough.

In the 1950s, Shure created a

print ad for trade publications

that illustrated the industry

dominance that the Unidyne held

around the globe. It was titled “Photographed With More Celebrities the World Over...Than Any

Other Microphone.” The subhead read “The Microphone That Needs No Name.” The ad featured

a large photo of the Unidyne, but neither the name nor model of the microphone appeared at

all. The objective of this ad was to demonstrate how popular the Unidyne had become. It was a

microphone that needed no name or introduction. It was recognized everywhere.

Unidyne advertisement, early 1950s