Haier ABH071H1ERG [2/16] Brand story

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Brand Story

The Internet era is a diverse and unconventional time, where “one size ﬁ ts all” products and solutions simply aren’t

enough. Customers want to be treated as individuals and respected for who they are.

Everyone wants their unique lifestyle acknowledged. That is why Haier listens closely to you in order to gain a genuine

understanding of what is going on in your life and what is on your mind, so each of you can get the smart home experience

you deserve: be it simple, sophisticated, organised or enjoyable.

As a worldwide industry leader, Haier innovates beyond products and solutions and turns the organisation into a wholly

connected platform. In doing so, internal and external resources are connected quickly and easily. We believe only by

doing so can we best meet our consumers’ expectations in this rapidly evolving world.

Be part of the Haier Network, and create new possibilities.