M-Audio WizooVerb W2 [5/132] Heartfelt congratulations

English

Heartfelt congratulations!

Honestly—would you believe that kind of spin? You see—that’s precisely

my problem. How can I explain that WizooVerb is for real?

Let’s take it from the top: A year ago our developers cajoled me into attend-

ing the presentation of a “groundbreaking new reverb algorithm.”

My curiosity was negligible; my doubts weren’t: Does the world really need

another reverb? And if so, was the world begging for Wizoo, a no-name in

this ﬁeld, to bring it to the table? In the face of such stiff competition and

rivals with legendary reputations? And even if the reverb was awesome—

who would believe us?

That was a year ago. Now the WizooVerb is here. So, what, you may ask,

prompted this about-face?

Well, ﬁrstly the reverb’s sound at that initial presentation was a jaw-drop-

ping revelation! Not “promising” or “ok for starters,” not “less tinny” or

“denser than others”; it was simply a stupendous sensation in 3D sound.

No effect to be heard, only wonderful lifelike spatiality.

Though we were off to a very good start, we were unwilling to play it safe

and rest on these laurels.

We a spent a few more months with our noses ﬁrmly pressed to the grind-

stone. With everybody talking about impulse response reverb, we decided

to endow ours with the same.

When ﬁnally our reverb was tweaked to deliver both breeds of effect, there

was still a problem: Should they be commercial or internet freebies, virtu-

ally all available impulse responses have about as much in common with a

real room as a Big Mac has with real food. And none of them sounded near

as good as our algorithmic reverb. So, what to do?

We searched everywhere for an exceptional impulse response and actually

found an engineer who had spent three years of his life pursuing this par-

ticular grail and had already produced an unbelievable library. He had even

developed his own post-processing software. Doubtless, a demigod among

designers! And we managed to sign him on. Exclusively, of course, much

to the chagrin of the competition.

wizooverb en und de.book Page 5 Wednesday, March 30, 2005 4:58 PM